Invest in the Future of Memphis Hospitality
Figuratively, of course. The Butter Book Project is now accepting eligible investments through secure escrow processes.
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Everything you might want to know
The Butter Book Project is an innovative concept founded by Reginald G. Edwards, born from his lifelong pastry passion and formal pastry training in Vancouver, BC. Along the way, Reginald has built an extensive network of pastry professionals, and together we are reimagining the “third space”, a place beyond work or home by curating a one-of-a-kind coffee and bakery experience. We’re blending high-quality ingredients, tantalizing flavors, impeccable design, and an international flair to create a destination that elevates daily rituals and introduces a bold new vision to Memphis.
We think Memphis is ready for more than just brilliant coffee experiences - but pastry experiences, too.
Funding OverviewThe Butter Book is seeking funding to support Phase 1, which includes the acquisition of an existing café and the implementation of operational upgrades and working Capital.
Acquisition Cost: $200,000Operating Capital: $50,000Total Phase 1 Funding: $250,000
Invest in a Growth Market
The Butter Book is first and foremost a vision built on “Profitability", a scalable concept designed to generate significant returns while producing the best French pastries in Memphis, crafted thoughtfully and intentionally every single day.
Across the U.S., demand for specialty and artisan bakery products is accelerating as consumers turn away from generic, frozen options toward fresh, premium, handcrafted pastries. These products not only command higher prices but also inspire stronger brand loyalty from customers who value authenticity and experience.
Today’s consumers are drawn to more health-conscious, clean-label options that feature high-quality ingredients, which creates a clear opportunity to stand out with a premium, small-batch pastry program that balances indulgence with integrity.
Coffee culture also continues to surge nationwide, with cafés serving as “third spaces” environments beyond home and work where people connect, create, and belong. By pairing premium coffee with artisanal pastries, The Butter Book will meet this growing demand while cultivating a loyal daily customer base.
Our multi-channel model, which combines café sales, pastry sales, wholesale supply, events, and limited-edition releases, ensures diversified and scalable revenue streams. This structure not only protects stability but also enables us to adapt quickly to evolving consumer preferences while maximizing margins.
Finally, Memphis itself is on the rise. The city’s food and beverage sector is expanding. By blending local culture with global excellence, The Butter Book is well-positioned to capture this momentum and redefine what Memphis expects from its coffee shop and bakery scene.
Financial Opportunites
The Butter Book is offering a balanced capital stack designed to meet different investor preferences while ensuring stability and growth.Equity Participation: Up to 49% ownership available for investors seeking a long-term stake in the company.
Promissory Notes: Starting at $2,500, $5,000, and $10,000+, with principal repaid plus 6% annual interest, on or before 5 years.
Crowdfunding: For every $100 contribution, supporters will receive a complimentary coffee drink of their choice and a pastry each fiscal quarter — a tangible way to enjoy and share in the success they’re helping build.
This diversified structure ensures that whether you’re seeking equity upside, steady returns, or a community-driven reward, there’s a way to participate in The Butter Book’s vision.
Let’s Invest In Each Other!!!!
